Our Story

House of Pertijs is the only jeweler with a heart of gold. You can feel it in everything, but you only really experience it when you walk in. When you meet the people, experience the personal service and discover the heart of gold.

The heart of gold, since 1959

House of Pertijs started in 1959 with a dream of Joop Pertijs: to create a place where craftsmanship, style and personal attention come together. That dream became reality in the heart of Breda. What started as a small jewelry store, grew under the leadership of Joop's son Paul Pertijs into an iconic family business, where luxury and tradition go hand in hand. Today, the legacy of Pertijs lives on in everything we do. The heart of gold, literally and figuratively, remains our symbol.

Upon entering, you immediately experience the warmth of House of Pertijs. Our interior feels like a home — with the atmosphere of a living room and the coziness of a kitchen. Central to this is our 24-carat gold safe, which stores our unique collections and valuables. This is where stories are told, traditions are passed on and dreams are made reality.

Atelier in the house

At House of Pertijs, every piece of jewelry and watch is more than an object — it is a work of art, made with love and precision. Our house is unique because we have our own studio where our goldsmiths and watchmakers make the magic happen.

Whether it’s a family heirloom that’s given new life, a personal engraving that immortalizes a special moment, or a custom piece that brings your dream to life — our craftsmen create with passion and attention to detail. Every piece that leaves our studio is a lasting memory.

In addition, our watchmakers ensure that your most cherished timepieces remain in perfect condition. With their expertise and dedication, they treat each watch as if it were their own masterpiece.

Forever and everyone

House of Pertijs is more than a store; it is a place where tradition and innovation come together. Our customers are families who have been coming back to us for generations. From young to old, everyone feels at home at House of Pertijs.

Our philosophy "forever and everyone" means that what you buy from us will last a lifetime. They are heirlooms that tell stories, create connections and cherish memories. With us, everything revolves around you. Whether you are looking for a piece of jewelry for a special occasion or a watch that you wear every day, we are there for you with personal advice and attention.